Global in scope and diverse in nature, Sports marketing continues to grow exponentially. Corporations currently spend close to $20 billion annually on corporate sports sponsorship, advertising, special event promotions and other sports marketing ventures. U.S. companies currently put more than $1 billion dollars directly into the pockets of more than 2,000 athletes for endorsement deals and licensing rights – a tenfold increase from just a decade ago.

With so much riding on the belief that athletes and coaches make good pitchman, selecting a celebrity endorser is no longer a simple process. This is especially true when fortune 500 companies entrust their good name to the care of the spokesmen, who can ultimately become liabilities as a result of criminal and other immoral conduct. The risks involved in sports marketing are significant, thus making “risk management” a necessity for endorsees.


The Drana Group specializes in creating and managing successful partnerships between sports participants and corporate sponsors. From hamburgers and peanut butter, to automobiles and apparel, the Drana Group has broad experience in creating both national and local endorsement arrangements for both the athlete and the corporation.

The Drana Group provides comprehensive marketing services to its clients, including:

 
  • Endorsement contract negotiation
  • Program research and evaluation
  • Promotions
  • Speaking engagements
  • Charity functions and Community Relations
  • Television and Media relations
  • Personal appearance / autograph sessions
  • Crisis Communications
  • Licensing and sponsorship
  • Corporate Hospitality