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April
27, 2006
Drana Group Completes Deal with Campbell Soup Company
The Drana Group, S.C. announced today that it has
completed negotiations with The Campbell Soup Company on behalf
of its client Seattle Seahawks All-Pro Quarterback Matthew Hasselbeck.
In keeping with Campbell’s Chucky Soup tradition, Hasselbeck
will be featured with his mom Betsy Hasselbeck in the Campbell’s
Chucky soup “Mama’s Boys” advertising campaign
for the 2006 NFL season. The commercial is set to air during the
NFL’s opening weekend beginning September 7th. “We are
very excited to be a part of one of the most recognizable commercials
in all of sport, and look forward to what we hope is a lasting relationship
with Campbell’s Soup”, said Hasselbeck’s agent
John Drana.
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